Defeat your Google twin

gwhn101l.jpgWhat is a Google twin you ask?

A “Google twin” is a person who shares your name, and whose information returns results on Google when you egosurf. They may or may not be currently ranked higher than you.

If your Google twin is ranked higher then you on google then you have to defeat him by getting your ranking for your name up higher then his.

Currently when you search for ‘Steven Smethurst’ on Google a engine casting site shows up at rank #1 followed by 5 pages (49 links) of me.

My goal by Christmas is to kill off my Google twin.
At lest off rank #1 preferably off the first page completely.

I’m not the only one trying to defeat there twin.
Jon Lee
also has a plan on defeating his google twin, but he has a lot harder job then me with a last name like LEE.
While some people have it pretty easy, my friend Jordan Lapp killed off all his competitors with in the first week.

Mistakes I have made

mistake.gifThese are some of the mistakes I have made over the past few years with Blogging and web design. These mistakes have cost me hours of extra work and in some cases months headache’s. Hopefully you can learn from my mistakes and save yourself some time.

  • Used a sub directory - When you browse to this blog you will might have noticed that its stored in a sub directory (’http://www.abluestar.com/blog/’) instead of the base directory (’http://www.abluestar.com/’). This is bad for SEO and but I didn’t know that when I first installed this blog. I just used my hosts default directory (’/blog/’) and now its too late to go back and fix it there are already too many links set up.
    Lesson learned: Use your base directory for your blog.
  • Used sub domains - When ever I created a new project I would create a new sub domain for it (projectx.abluestar.com). It made things really easy to sort and organize but Search engines saw it as two different sites and when one project when up the others where not effected.
    Lesson learned: Use sub directories not sub domains
  • Used my host as my registrar - I registered all my domains with my host, when I out grew my host and went searching for a new one, my old host made it extremely hard to tranfer/forward all my domains to the new server. It took months to get everything reorganized. Now I use one company as a registrar and anther as my host.
    Lesson learned: Don’t get stuck with one company.
  • Everything in one basket - Similar to the last one, All my domains, and my websites where hosted by one company in one location. The companies servers when down for 2 days and all my projects died over night. It was disastrous on how many uses I lost in two days. it wouldn’t have been so bad to clean up if only one or two sites dropped out but all at once created a lot of extra work for me over the next months.
    Lesson learned: Don’t put everything in one basket even if its easier.
  • No clear theme - This was a big one for me, I had lots of ideas for posts but no general theme for the website. For the first few months my website was a filled with random posts with nothing to do with each other. It was impossible to do any marketing for. At the end of 3 months I had 10 subscribers all people I knew. After I switched to a unique website theme ‘Games games and more games‘ it became much easier and at the end of the first month I had 30 new subscribers.
    Lesson learned: Define your theme from the start.
  • English - My English was/is appalling, its one of the biggest faults I have. I re-read some of my posts from 4-5 years ago and there completely unreadable, they where so bad that I couldn’t even figure out what I was talking about. Over the past few years I have spent a lot of time trying to improve my English skills, there not great but there better then they once were.
    Lesson learned: Learn English before you try to blog.
  • Writing for myself - Most posts from last year and earlier where written for me. I often used the word ‘I’, and ‘myself’. I ignored the readers needs and wrote the posts for myself as if I was bragging that I was able to solve a problem. I wouldn’t have thought that to make a big difference but as soon as I started using words like ‘you’ and ‘yourself’ I started getting a lot more comments, and more links. I stopped ignoring my users needs and they stopped ignoring me.
    Lesson learned: Write for your users not yourself.
  • Action words - It may sound stupid but I never told the users what I expected them to do with the information that I gave them. For example in this post ‘I expect you to learn from my mistakes and try and avoid them’. The action words are right in the first paragraph and there clear on what this posts is all about. Once you are done reading this post you should have a clear idea of what you need to do next.
    Lesson learned: Tell the readers what to do.
  • Too many RSS feeds - This one was a big for me, every web site that I enjoyed reading I subscribed to. My thinking was that if I organized the data properly it would make it a lot easier to read and I would save time. The problem was that after three months I had 150 RSS feeds and I was getting 400+ new posts a day, I spent 6+ hours a day reading nothing but RSS feeds and I still wasn’t catching up. Because I was spending so much time reading other peoples posts, my post quality dropped and I lost readers on my website. I have since removed all but 10 RSS feeds, and I get around 20 posts a day, much more manageable.
    Lesson learned: Less feeds more quality
  • Ran out of ideas - When I started my first blog I had lots of ideas. After the first 6 months I couldn’t think of anything, I couldn’t even remember all the ideas that I had at the start. So I went to a park with a sketch book and pounded out 25 new ideas over the next few hours. Now I keep this sketch book where ever I go. When ever I have an idea I write it down, no matter how stupid it may seem. When ever I am stuck for an idea I open the book and search for an idea that I have not posted about.
    Lesson learned: Keep an idea book.

Where I went wrong

things_that_can_go_wrong.jpgToday I read a post by Jane May at John chow dot com, The Secrets of Picking A Niche its a good read if you got 7 mins to spare. The article talks about how to pick the right Niche or subject for your blog or upcoming website. It got me thinking about my own Niche blog Games games and more games and I realized where I went wrong.

  • Time to reflect
    I spent a lot of time thinking about what I would like to write about. I wrote a big list of all the things that I enjoy in life and one of them happened to be boardgames. When I started writing the blog I was running a weekly boardgames night where 6-10 would get together every Sunday and play games. I had been doing this for about 3-4 months and I had collected about 50 different unique games and I was always on the search for new games.
  • How’s the competition?
    When I was searching for games to play I found there was basically 2 major competitors, both of them have very old fashion websites cluttered and annoying to read. I would have no problem creating a better web2.0 style site that would function and look a lot better.
  • Will you be able to write enough?
    Tons, games have been played for thousands of years and everyone has there own version of each game. I have been writing about games for 2 months now and I have barely scratched the surface of dice games.
  • How can you monetize this topic?
    It shouln’t be that hard, people look for the rules to a games and when they find it they might want the accessory’s for the game. Or they might be interested in other versions of the game. Books on games, electronic versions, etc.

So good so far right?
Well the last one was hard for me to gage until I had been working on the site for a few months.

  • Is your niche on the rise?
    One of the reasons that there are not too many off line games sites is that not too many people go searching for new games. When I was learning games to write about I asked my friends. When they learned about games they learned it from word of mouth. Not too many people search the internet for rules and if they do they are looking for something very specific. Its also hard to get a community for offline games, once someone has found what they where looking for they leave and rarely come back, with no community its hard to keep the site going and its even harder to get your users to submit content for the site.

So My games site probably will never have a community, and there is almost no chance that people will subscribe to the RSS feed. People come get what they want and leave.

So I should give up right?
No! My games site is a perfect example of timeless content, the content on this site will still be valid in 5-10 years or more. As the amount of content increases the site will be come more valuable.

Also I enjoy writing about games, I’m learning a lot and I’m having fun writing about them. I won’t get a community but I will be the only person in the city that knows 10,000 different card and dice games, any game that I don’t know I should be able to make a good guess at the rules. I wont be famous on the internet like John chow dot com but I will be populare in my own city and thats enough for me.

Removing the Nofollow link

bzlogo.pngBack in the day, there was a major problem with people posting garbage comments on blogs or forms so they could get back links to there site. Every time they made a new post they would get anther back link and there ranking would rise.

Then google and yahoo introduced the nofollow link parameter that tells a search engine not to add rank to link in a comments section. Over night all the sites that have been posting garbage on blogs and forms dropped out of the ranking. The level of garbage comments dropped significantly but so did the lagitamit comments too. Since people where not getting any benefit from making a comment people stoped taking the time to leave them.

Then someone came up with the Dofollow WordPress plugin that removed the Nofollow parameter from links in the comment section of sites, presumably to get more people to comment. Fight spam not blogs

This would have worked fine if only a small number of people used this plugin and no one knew who used it. But they created a list of all the people using the plugin. This list is a spammers paradise, 1000s of blogs with out the NoFollow parameter. They can make a useless comment on each and every one to get a back link and there ranking will rise.

Also the context value of outgoing links in your posts would drop because there would be so many outgoing links. In other words the value that search engines would give your links that you made in your post that people are commenting about would drop.

The follow plugin seems like a good idea, rewarding people that make good comments. But having a list of people that use the plugin is just asking for trouble.

With this post I can go thou the list of people using the follow plugin and create a comment with a link back to this post, increasing my ranking.

I found out about this plugin from image promoting the Dofollow plugin on jonlee.ca

Edit
While looking around for people to spam this post on I found a post by randaclay.com that talks about a plugin that only removes the no follow link for trackbacks. This is a much better idea, for one it rewards the people that talk about and link to your content. Instead of people who make spam comments.

utrackback_ifollow.gif

Win a 24″ Wide screen LCD monitor

lglcd.jpgJohn Chow dot Com a local Vancouverite (or close by) who has runs a website that helps you make money is running a contest for a 24″ wide screen LCD monitor. To enter all you have to do is make a post about the contest (like this one) and mention there sponsor BluFur that provides hosting Canada

My desk right now has 4 CRTs on it, 2 are for my laptop and the other 2 are for my 2nd desktop. I got all of these monitors for free over the years as most people upgraded to LCDs.

Del.icio.us bookmarks 2007-05-31 - 2007-06-14

bookmarks for funvill
favorites

Resize thumbnails in Wordpress

I get asked this question lot, how to change the default size of the thumbnail that wordpress creates when you upload an image. There are two different ways of doing it depending on what version of your Wordpress you have installed.

If you have Wordpress prior to 2.1
Open /wp-admin/inline-uploading.php and look for the following code:
if ( $imagedata['width'] > 128 && $imagedata['width'] >= $imagedata['height'] * 4 / 3 )
$thumb = wp_create_thumbnail($file, 128);
elseif ( $imagedata['height'] > 96 )
$thumb = wp_create_thumbnail($file, 96);

The default max size is 128 x 96. You can change these numbers to whatever you like, although you must keep the proper aspect ratio (4 / 3).
For example, to double the size of the thumbnails, replace 128 with 256, and 96 with 192. Be sure to change both sets of numbers - they are each listed in the code twice.

Instructions for WordPress 2.1 or 2.2 and later
Open /wp-admin/admin-functions.php and look for the following code:
$max_side = apply_filters( 'wp_thumbnail_max_side_length', 128, $attachment_id, $file );

This works a bit differently than earlier versions of WordPress. The number specified here (128 by default) is the maximum size of either dimension. You can still just change this to whatever number you like though.

Technorati faves

technoratiicon.gifTechnorati is becoming one of the biggest players in blogging. Its a great tool for ranking one site against anther and its also a search engine of content. Before I make a post I do a quick search on Technorati and see who else has written about it. After I make a post I search Technorati for other blogs that might benefit from my content and posts comments on there blogs.

Technorati has a neat feature where you can add blogs to your favorite list, it generates a single RSS feed of all the posts and its great for building good back links. Some people got it in there mind that they could make a viral cross linking scheme to build your fave count in Technorati.

I found this via Msdanielle.com post You Fave My Blog, I’ll Fave Yours: A Technorati Experiment

Here’s how it goes:
1. Click Here and Add me to your Technorati Favorites List
2. Leave a comment on this post that you’ve added me. Put YOUR Technorati Favorite URL in the comment so I can add you too.
3. I’ll add you to my Technorati Favorites list once I receive your comment.
Then copy and paste this stuff and follow the directions in to your blog.
***Start Copying Here:***

Here are the rules:

  1. Write a short introduction paragraph about how you found the list, including a link to the blog post that referred you to it.
  2. Copy the rules and entire list below and post it on your blog. To avoid duplicate content and increase the number of keywords to each site, change up the titles of the blogs. Just don’t change the links.
  3. Take the “My New Faves” and move them into “The Original Faves” list along with your site. Make sure all links are working properly.
  4. Add 3 blogs to your Technorati Favorites and link them in the “My New Faves” section. Don’t forget to add the “Fave Me” link next to the new blogs (i.e. http://technorati.com/faves?sub=addfavbtn&add=http://www.yourfavesdomain.com)
  5. Add Everyone on this list to your Technorati Favorites List by clicking on “Fave this Site.” Those who want good kharma will fave you back. If not, you will for sure get the benefits of faves from the bloggers who continue this list after you.

My New Faves

Games games and more games Fave this Site
Without Really Trying Fave this Site
Criticaloddness Fave this Site

The Original Faves

Steven Smethurst Fave this Site
Danny Dang
Fave this Site
ReFormatThis Fave this Site
Little Money Fave this Site
MrGaryLee
- Fave this Site
DoshDosh - Fave this Site
NateWhitehill
- Fave this Site
MsDanielle - Fave this Site
JeffKee - Fave this Site
ScribbleOnTheWall - Fave this Site
JimiMorrisonsHead - Fave this Site
JonLee - Fave this Site
Samanathon - Fave this Site
EatDrinknBeMerry - Fave this Site
TheManOfSilver
- Fave this Site
HannesJohnson - Fave this Site
MyDandelionPatch
- Fave this Site
NathanDrach - Fave this Site
SiteLogic - Fave this Site
JuliesJournal - Fave this Site
TeaAndSlippers - Fave this Site
EdLau - Fave this Site
QMusings - Fave this Site
StephenFung - Fave this Site

***End Copying Here***

AGLOCO tool bar

Over the last few months all I have been hearing about is AGLOCO.

As I understand it, its a tool bar for your browser that monitors what you search for and replaces ads with there own and you get a share of the income. This is nothing new but it hasn’t been around since the dot come crash.

They don’t pay you for clicking on ads so the advertisers might actually get some value from this service unlike the ones from 1996. Since the users get no benifit from constantly clicking ads, the users should in theory only click ads that have value to them all so known as good leads.

AGLOCO goes to great lengths to help you get as many people signed up as possible by paying you a referral commission and creating forum letters for you to send to all your friends and family. They also give you a nifty grafic that shows your referral count.

agloco.gif

Its an interesting service and I plan on trying it out for a few weeks to see how it goes.
Feel free to sign up underneath me and help me make some coins.
Who knows you might make some money too.

http://www.agloco.com/r/BBFJ0259

(more…)

5 Favorite Childhood Cartoons

250px-talespin.gifMs. Danielle is giving away a 30GB Microsoft Zune that she won from John Chow. In her contest you have to talk about her new blog site and link to at lest one post.

I checked out her site and found a interesting post right away my-top-5-favorite-childhood-cartoons and I decided to write my own top five.

  • Tom & Jerry - Its the only one that I agree with that was on Ms. Danielle list. it was one of my favorite shows as a kid but it was on super early in the morning, 7am if I remember correctly. So I didn’t get to see much of it till my family bought a VCR and we where able to recored it. In my early 20s when I was a downloading pirate I downloaded the complete collection it took 2 months to watch it all.
  • Tiny Toon Adventures - An instance favorite and will always have a soft spot for me. My favorite characters was Montana Max, and Elmyra Duff.
  • DuckTales - The miss adventures of a bunch of ducks, I still remember many of the different episodes.
  • Pinky and the Brain - As a kid that wanted to grow up to be a mad scientist and take over the world this show was a perfect fit.
  • Darkwing duck - To this day i still hmm the opening title sequence. When I was a kid I use to draw all the characters from this show. I got pretty good at coping because of it.

One more because I watched way too much television as a child.

  • TaleSpin - The Jungle Book charters delivering packages, a golden idea with 65 epps.

They just don’t make cartoons like this any more.
What are your top 5 favorite childhood cartoons? You only get to pick 5.

Wordpress robots.txt

Recently Daily blog tips ran an article about Robots.txt files. The article gives examples of other major websites and there robots.txt files but fails to mention the reason behind each rule.

I am going to run thou my robots.txt file and describe each and every rule.
Hopefully by the end of this article you will have a better understanding of the robots.txt file.

http://www.abluestar.com/robots.txt

sitemap: http://www.abluestar.com/sitemap.xml

User-agent:  *
Disallow: /img/
Disallow: /blog/wp-admin/
Disallow: /blog/wp-includes/
Disallow: /blog/category/
Disallow: /blog/feed/

User-agent: duggmirror
Disallow: /

Line 01: ’sitemap: http://www.abluestar.com/sitemap.xml’
I included a link to my site map, this is for Google Site map utility. Google Site map utility lets you define your site map in your robots.tst file or on there webmasters configuration page. I use both just incase.

Line 02: ‘User-agent: *’
This tell search engines that the following rules apply to all robots and everyone should follow it.

Line 03: ‘Disallow: /img/’
This line tells the search engines that I don’t want them to index my /img/ folder. The folder mainly contains pictures of my family and friends. There is no reason for robots to search this directory, infact I don’t want pictures of my family showing up randomly on the internet.

Line 04: ‘Disallow: /blog/wp-admin/’
Line 05: ‘Disallow: /blog/wp-includes/’

These two lines tell robots to say out of the Wordpress softwares application data, most of these files are password protected and there is no reason for a robot to go here.

Line 06: ‘Disallow: /blog/category/’
Line 07: ‘Disallow: /blog/feed/’

These two lines are important for SEO. Most search engines will penalize you for duplicate content (Content that appears in more the once place at a time). Your category pages and RSS feed is all duplicate content, copies of your psts. To prevent search engines from penalizing my site I ask them not to index these pages. This reduces the amount of duplicate pages that the search engine will fine.

Line 08: ‘User-agent: duggmirror’
Line 09: ‘Disallow: /’

These two lines tells a specific robot duggmirror robot that I don’t want them indexing any of my site. The duggmirror is used by digg.com to make copies of your website before posting it on digg. On slow servers this is a good idea it prevents your site from falling over because of the massive amount of traffic that these social bookmark sites can produce. Instead of the traffic going to your site it goes to this mirror site and everone gets a chance to see your content. Sounds like a good thing right?.. The problem is that you don’t get the traffic, your ads don’t get clicked on and you cant see the traffic stats. I host this site on a server that can take all the traffic that digg/fark/slashdot/stumble upon can thou at it so there is no reason for someone else to mirror my site, so I disable this robot from crawling any of my site.

I hope you found this article useful, if you have any suggestions for other rules that might be handy.
Feel free to comment.

Always add the www

When creating a new website you want to create as little duplicate content as possible. Most host let your users access your website from either the http://abluestar.com or the www version http://www.abluestar.com. This can be dramaticly reduce your site’s Page rank because is that most search engines see the ‘www’ and the ‘non www’ version as two different websites and Googles’s Page rank is split between the two sites. Instead of getting a solid PR4 you get two measly PR2 sites.

There is a solution
You can force your users browser to redirect to the www version with a Mod Rewrite script.

Directions

  1. Create a new file called .htaccess
  2. Copy and past the snippet below in to the file.

    RewriteEngine on
    RewriteBase /
    # Always add the www
    RewriteCond %{HTTP_HOST} !^www.abluestar.com$
    RewriteRule ^.*$ http://www.abluestar.com%{REQUEST_URI} [R=301,L]

  3. Replace ‘abluestar.com’ with your domain (replace in two locations)
  4. Upload the file to your base directory on your web server.

The next time your users try to browse to your non ‘www’ version of your website they will be automatically forwarded to you www version.

5 MSN/Yahoo/GTtalk/AOL/IM Etiquette tips

I use an IM (instant message) clients every day, I use it to support people and talk to my friends and family. It can make things a lot easier and its less formal then a phone call but it has its downsides. People don’t know how to use it properly and it can become pretty annoying if use improperly.

I have created a list of a few of the things that I have found annoying when using an instant message clients. Feel free to add any that you find annoying too.

  1. Links with no pretext - I will often get a single message from someone that is just a link that they think I should check out. No description of what it links to or if its safe for work (SFW?). I ignore these types of messages mainly because of the spread of Goatse.ex type websites. Give me a hint about what the links is about before you send it to me.
  2. Delayed thank you responses - Someone will ask a question and I will respond with an answer, 10 mins later after I have closed the IM window and restarted my work they will ping me back saying ‘thank you it worked’. This is a waste of my time and it interrupts my work. I have to stop what I am doing read your thank you message, close the window and try to recover my train of thought for no reason. I assumed that my solution worked, if you ran in to problems you would ping me back with a question, and a question is worth my time. Only tell me when things go wrong.
  3. Over use of :) ;) :D LOL - Its one of thous things that I just can’t stand, when someone uses 5+ emoticons in a message. I see the reason why you would use one but not 15 in a row. 1 emoticons is ok 5+ is not.
  4. Getting angry when I don’t respond - I work on my computer for a living and most of the time I will turn on my favorite IM client while I am working. Sometimes I just get too too busy to respond right away, or I walk away from my computer or I just don’t want to talk to you right now. If you don’t get an immediate response, try to figure it out for yourself or wait 1hr or so before trying again. I’m much less likely to respond to someone that send me a message every 5 mins ‘are you there yet?, are you there yet?’. Instead of constantly pinging me to check if I am there, try phoning me, email me or waiting an hour.
  5. Message with no meaning - When you get a message from someone that make no sense or is out of context and you find myself asking ‘What is he trying to say to me’ its irritating. Instead start every session with a good first message that gives a little bit of a back story. Instead of saying ‘I figured it out, its 75′ you should say ‘I figured out that problem I was having last week with the CAS server, I had the temperature set wrong, it should have been set to 75′

Comment with some of the annoying things that you get with IM clients.

Timeless content

clockicon.jpgI have talked before about creating timeless content but never in detail till now. Its one of the first things I check when searching for content is when it was written.

Content is king.
The internet is about content, about finding answers to your questions, it’s supposes to make things easier. As people search the internet for content they are dropped off on your pages. If the content is relevant or useful they will stay and read it, if not they will go somewhere else to find what they need.

Current events only live a short time.
When you write a post about a current event in your local town or new and shinny toy, that content is only useful for a short period of time, a few weeks before the event happens and maybe a week after it happens. After the even has taken place and everything has been cleaned up the post becomes useless no one is going to search for it and if they do find it randomly it will not be useful to them, its dead content.

Old information is regarded as useless and out of date information.

I’m not saying there is no place for current events sites (I subscribe to more then a few) but there archives past a few months are useless. Once they stop posting they will fall out of interest with in weeks.

It’s all about timeless content
Instead you should be writing timeless content. Content that will still be valid and useful 5 to 10 years after it’s been posted.

This is one of main reasons that I started my offline games website, the rules and games posted there will still be useful in 5-10 years. Maybe even 50 years down the road people will still be searching for how to play crazy 8s, big 2, or king’s cup.

One of the easiest ways to write timeless content is to write about history. The history of a place or person is easy timeless content.

Tips for creating timeless content

  • Include extra information – When writing about a current events or new project, include a history, Include a time line of events that that caused it, and its predecessors. Add extra information that will be useful even after this event as passed and the product has been replaces.
  • Avoid words that give a sense of age – Whenever it is possible don’t mention dates or any reference to how old this content is. If you have to reference the date use a full date Feb 2007 instead of 3 days a go, or last year.
  • Don’t talk about things that change – Don’t talk about things that may change next year. If you are caught it’s a sure sign of the age of the content.

Print your own Yahtzee sheets

After writing about Yahtzee strategies last week I got the nostalgic for the old game and wanted to play it once more. I did a quick google search for some score sheets and didn’t find any that look good or printed well, so I made my own but instead of calling it Yahtzee I called it Roll the dice. Not the most inventive name but it works.

You can print your own roll the dice sheets also available in PDF format.

I’m a great believer in luck, and I find the harder I work, the more I have of it.
-Thomas Jefferson

History of Yahtzee
E.S. Lowe filed Yahtzee as a trademark with the U.S. Patent Office on April 19, 1956. The first commercial usage of the name Yahtzee was a few weeks earlier on April 3. Lowe classified his product as a “Poker Dice Game”.

According to Hasbro, the game was invented in 1954 by an anonymous Canadian couple, who called it “The Yacht Game” because they played it on their yacht with their friends. Two years later they asked toy and game entrepreneur Edwin S. Lowe if he would make up some sets to be given as gifts to their friends who enjoyed the game. Lowe perceived the possibility of marketing the game, and acquired the rights to the game from the couple in exchange for 1,000 gift sets. This story is expanded by E.S. Lowe in the 1973 book A Toy is Born. According to Lowe, the game did not initially do well commercially, since the rules and appeal were not easily conveyed in an advertisement. Eventually he had the idea of organizing “Yahtzee parties” where people could play the game and thereby gain a firsthand appreciation for it. The idea was successful, and enthusiasts quickly popularized the game through word of mouth.

However, the overall concept of Yahtzee traces its roots to a number of traditional dice games. Among these are the Puerto Rican game Generala, and the English games of Poker dice and Cheerio. Most notable is the dice game named Yacht which is an English cousin of Generala. This game is fully explained in The Complete Book of Games by Clement Wood and Gloria Goddard (1940). This predecessor is extremely similar to Yahtzee in both name and content.

What you need to play

How to play the game

On each turn, a player gets up to three rolls of the 5 dice. He or she can save any dice that are wanted to complete a category and then re-roll the other dice. After the third roll, the player must find a place to put the score (though he or she can choose to end the turn and score after one or two rolls if desired). If the resulting combination of dice will not fit in any unused scoring category, the player must place a “zero” in one of the unused boxes. Categories may be filled in any order.
After each player has had twelve turns and all the categories on the score sheet have been filled, the scores are totaled, and the player with the highest total wins the game.

Example game play

A player rolls all five dice resulting with the numbers 6, 6, 6, 3, 3. They could score for a full house without any further throws. But if the full house category is already used they would set aside the three 6s and roll the remaining two dice to try and gain a good score for the sixes category. The remaining dice are rolled again and come up as a 4 and 6. The 6 is kept making four of a kind and the remaining die rolled as the last throw. It is a 6 as well making a Yacht (five of a kind) and scores 50 points which ends a very lucky turn. It is common for a player to enter zero for a category and players often use the 1s for this because it is low scoring.

Highest and lowest score

  • The maximum score of 375 is achieved by scoring 5×1’s (5pts), 5×2’s (10pts), 5×3’s (15pts), 5×4’s (20pts), 5×5’s (25pts), 5×6’s (30pts), Bonus for top row score equaling or exceeding 63pts (35pts), 3-of-a-kind as 5×6’s (30pts), 4-of-a-kind as 5×6’s (30pts), Full House (25pts), Small Straight (30pts), Long Straight (40pts), Yahtzee (50pts) and Chance as 5×6’s (30pts).
  • The lowest possible score is 5. This is achieved by scoring zero in all the top row boxes (and therefore also not getting the bonus), and scoring zero in all the bottom row boxes apart from the chance box. The chance box of course will always have some value. In this case a Yahtzee of 1’s is used to accumulate 5pts. There is no rule that requires a Yahtzee to be scored in the Yahtzee box which would otherwise have incurred a 50pt score.

If you want to know more about Yahtzee strategies and the math behind it you should read Advantage Yahtzee: The Official HandbookVariations of the game

  • Double Cameroon is played in much the same way as Yacht but with ten dice. At the end of a player’s turn the dice are divided into two groups of five and are used to score two categories of the player’s choice. Five rounds are played for the ten categories, which are; categories 1 to 6 and a full house score the same as in Yacht. Little Cameroon (a little straight) scores 21 points. Big Cameroon (a big straight) scores 30 points. Five of a kind (Yacht) scores 50 points.

Yahtzee is also available on GameBoy advanced.

12 Tips for creating a killer landing page.

Good landing pages are a key to creating conversations from your advertisement. It’s the first page that your users see when they click on one of your ads its got to be exactly what they want.

I created these tips for creating killer landing pages when I was helping a good friend of mine fixes his adwords campaign. I created landing pages and optimized his adwords campaign and in 2 months he was getting 7-10 times as many leads from his website as he once was. From 2 a day to 12-25 a day it a huge improvement and I ended up getting a nice bounce.

He made the biggest mistake you can made with any type of advertisement, all his ads lead back to the main page of his website, the landing page has nothing to do with the ad its self. Barley anyone that came thou an adsense ad ever took the time to search his website for what they where looking for. Why would they when they can just click the back button and find something more relevant.

12 Tips for creating a killer landing page.

  1. Opening statement - All lading pages should have an opening statement that should answer the main questions right away. It should be short and sweet.
  2. Call to action - There should be a call to action above the cut of the screen (top 300 px) that should tell the users what they need to do next to continue. BUY NOW, Subscribe, contact us, etc.
  3. Make it stand out - Make the call to action button stand out from the rest of the page. Larger and a different colors, nothing works better then a big red button that tells them what to do.
  4. Keep it short - Everything should be short less then 200 words for each paragraph anything that doesn’t have to be on the page should be moved to a support page. You can always add a link to the bottom of a long chunk of text “for more information…”
  5. Offer an avenue for more information - You should always give them a chance to ask questions or get more information on a subject, these links should stay local to your website or open in a new window.
  6. One offer only - Each page should only have one offer on them, don’t confuse your users give them exactly what they want.
  7. Be crystal clear - The offer should be crystal clear on what you are offing.
  8. Add a picture - People tend to scan a page before committing to reading it, adding a picture to a page can really help convince people that the page is worth reading.
  9. Important stuff at the top - Keep anything you want your users to read near the top of the page.
  10. Make it personal - Write in 2nd person using. ‘you’ and ‘your’
  11. Lots of White space - an uncluttered page with lots of blank space.
  12. Remove anything that does not need to be there - No navigation, no side bar, no ads for other products, remove anything that’s distracting. You should still have your sites logo near the top of the page with a link back to your main page.

You should also take a look at yesterdays post, 23 tips for writing good blog posts and articles